LAS VEGAS, March 22, 2023-( BUSINESS WIRE)-Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced that General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers. Leading automaker’s newly unified real-time view of the customer supports EV initiatives, driving initial consumer awareness and consideration, continuing through EV ownership and next-generation GM in-vehicle experiencesĮxpanded Adobe relationship leverages deep insights to enhance GM’s use of Creative Cloud, which enables teams to create beautiful content experiences that showcase the innovation and impact of EVs General Motors adopts Adobe Experience Cloud enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics to connect customer insights across organizational touchpoints and deliver highly personalized marketing at scale across channels
0 Comments
Leave a Reply. |